The essential KPIs every product team should track. Learn how to convert raw data into actionable growth strategies and user-centric improvements.
"What gets measured gets managed," said Peter Drucker. In the world of digital products, this is gospel. However, many teams fall into the trap of "vanity metrics"—numbers that look good on paper (like total page views) but offer no insight into the health of the business. Real success comes from tracking actionable metrics.
Retention is King
Acquisition is expensive; retention is efficient. The most critical metric for any product is Retention Rate. If you pour water into a leaky bucket, it doesn't matter how fast the tap is running. We focus on cohort analysis to understand why users stay or leave after Day 1, Day 7, and Day 30.
NPS and Customer Satisfaction
The Net Promoter Score (NPS) asks a simple question: "How likely are you to recommend our product to a friend?" This single number can be a leading indicator of future growth. A high NPS means your users are becoming your marketing team. A low NPS is an urgent warning sign that the product value proposition is missing the mark.
Time to Value (TTV)
How quickly does a new user experience their "Aha!" moment? If it takes 20 minutes of configuration to see value, you've lost them. Reducing TTV is often the most effective way to improve conversion rates during onboarding. We map the user journey to remove friction and get users to the core utility of the app as fast as possible.
